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Handbook

Handbook

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Handbook
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Footnotes

  1. If you are interested in some of the history of media monitoring check https://en.wikipedia.org/wiki/Media_monitoring_service 
  2. Online can also be further segregated into web 1.0 and web 2.0 where the former emphasizes content consumption (such as on a news website), while the latter provides more opportunities for user engagement and individual content generation (e.g. social media and blogs) 
  3. This will vary depending on the tool being used for media monitoring
  4.  If the default “All” web search is highlighted in Google it will be searching anything online, not just content Google classifies as “News” resulting in largely useless results for our purposes, or an error message.
  5. For tips on advanced Google search functions, start with Google’s own “advanced search” function (https://www.google.com/advanced_search), simply search “google advanced search tips” or see: https://support.google.com/websearch/answer/2466433?hl=en, https://ahrefs.com/blog/google-advanced-search-operators/, https://www.lifehack.org/articles/technology/20-tips-use-google-search-efficiently.html
  6. For a list of country code TLDs see: https://en.wikipedia.org/wiki/List_of_Internet_top-level_domains#Country_code_top-level_domains
  7. To better understand Google URL hacking check out: https://moz.com/blog/the-ultimate-guide-to-the-google-search-parameters 
  8.  There are other methods for getting the Google results into a local file such as browser extensions, using Google’s API or custom scripts that parse the html code and make the content readable, but they are beyond the scope of this guide.